Seguros Bolivar’s Bolivar Conmigo Enhances Revenue Growth through Integrated Wellness Management
Seguros Bolivar is a leading Colombian insurance company with over 80 years of experience providing comprehensive insurance solutions to individuals, businesses, and organizations of all sizes.
With a strong commitment to customer satisfaction, Seguros Bolivar offers a wide range of products tailored to meet the diverse needs of its over 4 million clients across Colombia.
The Challenge
Seguros Bolivar is committed to peace of mind and to improving the wellbeing and comprehensive health of Colombians, clients or not. Seguros Bolivar was seeking to create a new, simple, everyday relationship between the insurer and consumers with multiple interactions.
The Solution
Seguros Bolivar develops Bolivar Conmigo, a new generation “Super App” designed to give users complete access to all their key insurance needs, subscribe to new insurances, and a revolutionary platform to manage their wellbeing. Bolivar Conmigo’s wellness functionalities were designed by dacadoo with its Digital Health Engagement API to connect and engage with non-customers and customers and drive growth.
In addition, the application has the quality of having the ecosystem of mobility and home integrated and thus provides a self-management channel to customers and non-customers from three concepts: immediacy, practicality and versatility, providing new options ranging from improving the overall welfare, as well as facilitating access to reliable solutions for situations that take away people’s peace of mind such as: a change of tire or a water leak in the dishwasher.
The Outcome
With an incredible team dedicated to the acquisition and engagement on the app, Seguros Bolivar has access to Health & Wellness data to thousands of customers and non-customers, helping to drive tailored offers and looking for driving revenue growth.
“We want to help all Colombians adopt good habits. That is why we created a space that integrates the user’s health conditions (body), how they feel (mind) and how they live (habits) and consolidates it into a Health Score. We are committed to people living a healthier life. Every step counts. What is not measured, does not improve.”
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