MyLife by Irish Life is the first app of it’s kind in the Irish Market.
Being the only scientifically backed programme and app, we are an expert led source of knowledge, creating and tailoring programmes, mindfulness and health and fitness around our user’s needs.
MyLife App is like a personal coach in your pocket, incentivising you to make sustainable health improvements through fitness, rewards and social challenges.
The Challenge
A key focus of the future for Irish Life is in wellness and being at the forefront to help people live healthier lives. With a cluttered market, we wanted to cement ourselves as experts, and were looking for a digital solution that could facilitate our offerings.
The Solution
dacadoo has provided us with a platform that incentivises people to make healthier lifestyle decisions and maintain those healthy behaviours over time. They have given us the tools to customise our customers experience and to create wellbeing challenges to keep our users engaged.
The Outcome
Year on year growth of users joining MyLife has continued since our partnership with dacadoo, with us introducing more features to the app as we continue in our ambition to help our users lead healthier lives.
“We are delighted to be able to show the improved Healthscore of those who have participated with our challenges in the MyLife app, truly helping people to live healthier lives in Ireland.
dacadoo have been strategic partners in supporting us in our vision, and we are excited to further enhance the MyLife app to make this even more accessible and motivating in the years ahead. ”
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Use Cases
Explore our Use Cases for great examples of how our clients have transformed with the use of our technology.