Leading Global Bank Boosts Cross-Selling with Innovative Gamified Wellbeing Program
A leading global bank seamlessly integrated gamification and reward features into their existing mobile banking app.
This initiative allows the bank to reward customers for their health, mental, and financial achievements. Additionally, to enhance bancassurance sales, the bank provides extra cash rewards to customers who subscribe to their insurance policies.
The Challenge
The bank aimed to increase sales of insurance products to their existing customer base. Although they already had a strong mobile banking user base, they sought to effectively cross-sell life insurance products to these customers. Their goal was to increase the number of interactions plus touchpoints and leverage customer-centric services to enhance engagement and drive insurance sales.
The Solution
By leveraging dacadoo’s Digital Health Engagement Platform (DHEP) with its Health Score and gaming features, the bank integrated health and wellbeing services into their mobile banking app. This allowed customers to manage their health and wealth in one place and the bank to increase subsequently the number of weekly interactions. Customers received cash rewards for achieving daily financial, physical, and mental goals. Additionally, the bank maintained high customer engagement through hyper-personalized content delivered at the right time leveraging the easy configuration of dacadoo back office, on top of gathering new data related to user statistics, health, and lifestyle.
The Outcome
The bank significantly increased customer engagement rates and boosted insurance and investment sales compared to non-app users. Consequently, the company effectively reduced the mortality rate among its customers more than those without health insurance, thanks to the gamified and reward features. By integrating meaningful digital health and wellbeing services into their mobile banking app, the bank has successfully maintained valuable customer relationships, supporting their overall health and financial wellbeing to ensure a healthier and wealthier retirement.
If you would like to know more about how banks can make use of dacadoo, contact us today.
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