Enhancing Customer Well-being: Albertsons’ Sincerely Health Delivers Tailored Pharmacy and Wellness Solutions
Albertsons Companies is a leading food and drug retailer in the United States. As of December 2, 2023, the Company operated 2,271 retail food and drug stores with 1,726 pharmacies, 401 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market.
The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2022, along with the Albertsons Companies Foundation, the Company contributed more than $200 million in food and financial support, including more than $40 million through our Nourishing Neighbors Program to ensure those living in our communities and those impacted by disasters have enough to eat.
The Challenge
Albertsons Companies launched Sincerely Health, a digital and wellness platform, with the singular intention to improve lives. Backed by science, Sincerely Health is designed to help improve lives by connecting, educating, encouraging and rewarding customers on their health and wellness journey so they can make informed choices regarding food, physical activity, sleep and mindfulness. Digitalization and customization are integral components of the Sincerely Health platform to offer customers personalized wellness and pharmacy services.
The Solution
dacadoo uses its digital health engagement platform to power Albertsons Companies’ Sincerely Health platform and starts by measuring customers’ baseline Health Score and growing their potential to create a balance in their wellbeing. The platform also includes a range of pre-set goals and tools to motivate customers to make informed health-driven decisions. With a better understanding of one’s current health status, it is easier for Sincerely Health customers to take the lead and start making positive changes.
The Outcome
It is still too soon to get the first outcomes, but Albertsons’ rapid development and launch of Sincerely Health, incorporating dacadoo technology within just six months, was impressive. Their agility and efficiency in navigating the complexities of integration and deployment speak volumes about their commitment to innovation and responsiveness to market needs.
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