It wasn’t that long ago that health-conscious shopping was a niche pursuit that ran second place to the simple satisfaction of eating. In the past few decades, however, that’s all changed. More than just a fleeting trend, health-conscious shopping is a cultural phenomenon that’s reshaped consumer expectations—and the entire retail landscape along with it.
With food now commonly recognized for its impact on well-being—and, indeed, as a form of medicine—retailers are at the frontline of daily grocery health decisions. In this article, we’ll examine why the “Food as Medicine” perspective is so important for modern retailers, and how platforms like dacadoo can help improve customer loyalty, brand differentiation, and long-term growth.