An independent scientific study was conducted to assess the impact of the dacadoo platform on healthcare costs.
A Dutch insurer drove meaningful engagement with its users by creating personalized experiences that encourage healthier behaviors.
By promoting healthier habits and offering personalized support, the insurer drove deeper interactions with its customers while supporting the long-term proactive management of user health using dacadoo’s engagement capabilities.
The Challenge
Rising healthcare costs place immense pressure on insurers. Managing NCDs is expensive, and there is a growing need for preventive measures, like mobile health apps for lifestyle behavior change, even though research on their cost impact in real-world settings remains limited.
The Solution
By providing a mobile health app powered by dacadoo, the insurer delivered a personalized, engaging approach through real-time health assessments, lifestyle tracking, and gamification. This innovative solution motivates users to interact consistently and adopt healthier behaviors, enabling insurers to proactively manage member health.
The Outcome
The initiative boosted customer engagement, improved health outcomes, and reduced healthcare costs. The independent study by the University of Groningen¹ demonstrated that consistent usage outperformed intensity, resulting in cost reductions of 4.9% in the first year and 5.3% in the second.
1Agachi, E., Mierau, J. O., van Ittersum, K., & Bijmolt, T. H. A. (2024). The impact of a lifestyle behaviour change program on healthcare costs: Quasi-experimental real-world evidence from an open-access mobile health app in the Netherlands. The Journal of Preventive Medicine
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