Zurich, Switzerland – February 5, 2025 – dacadoo, a global leader in customer engagement via a digital wellness tracking platform, unveils the launch of its innovative new product, the Grocery Basket Score (GBS™). This revolutionary, science-based methodology enables the automatic scoring of shopping baskets based on their health properties and their correlation to survival. Designed to simplify nutrition tracking and improve dietary habits, the GBS™ is available as a standalone solution or as a component of the globally recognized dacadoo Health Score® via API.
dacadoo has already partnered with leading retailers worldwide, leveraging its expertise in digital wellness solutions to provide value-driven insights that enhance customer engagement and loyalty. The launch of the GBS™ aligns with dacadoo’s commitment to helping retailers empower their customers with personalized nutrition insights and actionable health guidance.
The GBS™ assesses the nutritional quality of all foods and beverages purchased during a shopping period of at least one month. By utilizing models based on nutritional densities, the methodology offers a comprehensive picture of dietary patterns. These densities—such as calories from sugar divided by total calories—provide a robust analysis, accounting for uncertainties like consumption frequency and the number of people sharing the basket. The semi-quantitative approach ensures relevance even when only a portion of food intake comes from the analyzed retailer.
Benefits for Retailers
The GBS™ is a transformative solution for retailers tracking customer purchases through loyalty programs. It offers:
- Customer Retention: Encouraging healthier shopping habits can drive customer loyalty, creating an indirect incentive for shoppers to return to retailers offering the GBS™.
- Value-Added Nutrition Guidance: Retailers can provide qualified, holistic, and actionable nutrition insights to their customers in a scalable and efficient manner.
- Enhanced Engagement: Retailers can incorporate the GBS™ into their loyalty reports, periodic emails, or personalized nutrition suggestions. These insights could include trend tracking, comparisons to other shoppers, or guidance on healthier choices, fostering deeper connections with their clients.
Benefits for Consumers
Understanding and maintaining a healthy diet can be daunting for the average person. The GBS™ simplifies this process by offering:
- Clarity and Convenience: Automatically tracking food purchases and evaluating nutritional quality brings common sense back to nutrition.
- Actionable Insights: Consumers can receive personalized recommendations and trend analyses from retailers, helping them to better understand their own shopping habits and make more informed dietary decisions based on this novel consumer experience.
The scientific model of the GBS™ has been published as a pre-print on medRxiv.
Peter Ohnemus, dacadoo’s President and CEO, stated, “Nutrition plays a critical role in overall health, yet understanding what constitutes a healthy diet is often overwhelming for most people. With the Grocery Basket Score (GBS™), we’ve created an integrated consumer nutrition experience tool that demystifies nutrition and helps both retailers and consumers take proactive steps toward better health. It’s a simple, scalable solution that delivers real value to all stakeholders.”
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